Privacy Policy
The Inside Line respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how your information is collected, used, and shared when you visit or make a purchase from theinsideline.ca (the Website).
Personal information we collect
When you visit the Website, we automatically collect certain information about your device. This includes your web browser type, IP address, time zone, and some of the cookies installed on your device. As you browse the Website, we also collect information about the pages or products you view, what websites or search terms referred you, and how you interact with the Website. We call this Device Information.
We collect Device Information using the following technologies:
- Cookies are data files placed on your device and often include a unique identifier. To learn more or disable cookies, visit https://allaboutcookies.org
- Log files track actions on the Website and collect data such as IP address, browser type, internet service provider, referring and exit pages, and date and time stamps
- Web beacons, tags, and pixels are electronic files used to record information about how you browse the Website
When you make or attempt to make a purchase, we collect certain details from you, including your name, billing address, shipping address, payment information (credit or debit card numbers or other payment method details), email address, and phone number. We call this Order Information.
When we refer to Personal Information, we mean both Device Information and Order Information.
How we use your personal information
We use Order Information to:
- Process payment information
- Arrange shipping
- Provide invoices and order confirmations
- Communicate with you about your order
- Screen orders for potential risk or fraud
- Provide information or marketing related to our products or services when permitted by your preferences
We use Device Information to help identify potential fraud or security risks (especially using IP addresses) and to improve and optimize the Website. This includes analytics about how visitors use the Website and measuring the performance of marketing campaigns.
Payment processing
We do not store your full payment card details on our servers. Payments are processed securely by our third party payment provider. Your card details are encrypted and handled according to industry security standards.
Sharing your personal information
We share Personal Information with trusted third parties to help us operate the Website and deliver services. This includes:
- Lightspeed, which partially powers our online store
- Google Analytics, which helps us understand how visitors use the Website
You can learn how Google uses your data at: https://policies.google.com/privacy
You can opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout
We may also share Personal Information to comply with applicable laws, regulations, legal requests, or to protect our rights.
Behavioural advertising
We use Personal Information to deliver targeted advertising or marketing we believe may interest you.
To learn how targeted advertising works, visit: https://networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted ads here:
You can also opt out through the Digital Advertising Alliance portal: https://optout.aboutads.info
Do not track
We do not change our data collection practices when we receive a Do Not Track signal from your browser.
Your rights
If you are a European resident, you may request access to the Personal Information we hold about you and ask that it be corrected, updated, or deleted. To exercise these rights, contact us using the details below.
We process your information to fulfill contracts (for example, when you place an order), and to pursue legitimate business interests. Your information may be transferred outside Europe, including to Canada and the United States.
Data retention
When you place an order, we keep your Order Information for our records unless you ask us to delete it.
Changes
We may update this Privacy Policy occasionally to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact us
If you have questions about this Privacy Policy, want more information about how we handle Personal Information, or wish to make a request, you can contact us at:
- Email: info@theinsideline.ca
- Phone: (403) 270-3256
- Address: 4221 6 St SE, Calgary, AB T2G 4E7
